PPC case study 03 · PaintX Sydney
Focusing paid search on local quote requests.
Google Ads Search for a Sydney painting business, refining service keywords and suburb targeting around a clear quote-request action.
At a glance
Historical Google Ads Search campaign, 1–31 Aug 2023
72
Clicks
2.06K
Impressions
2
Conversions
$550
Cost, as displayed
Overview
Objective, approach and funnel emphasis
The challenge
The painting business needed more relevant local inquiries after earlier campaigns were described as poorly targeted.
Campaign approach
Refine service keywords and suburb targeting, sharpen quote-request messaging, and track form and quote actions.
BOFU emphasis
Connect service-specific searches with a clear quote-request action.
Campaign execution
Service relevance
Residential and commercial painting terms.
Local coverage
Sydney suburb-focused targeting.
Measurement
Form and quote-request tracking.
Results
What the Google Ads reports show
Google Ads report
1–31 Aug 2023
72 clicks | 2.06K impressions | 2.00 conversions | $550 cost, as displayed (budget shown as A$18.00/day)
Source: supplied Google Ads report | 1–31 Aug 2023 | Campaign credit: Raju Gorai
Note: Two reported conversions are an early campaign signal; the source does not establish profitability or improved lead quality.
Note: Campaign credit: Raju Gorai | Funnel emphasis: interpretation of the supplied strategy.
Note: Stage tactics are recommendations, not evidence that every supplied campaign used the full funnel.
Supporting evidence
Original Google Ads screenshots
Screenshots are reproduced from the Google Ads reports supplied for this case study, with their original dates and currencies. Account identifiers are blurred. Tap any screenshot to view it full size.
PaintX Sydney / Search campaign overview
72 clicks | 2.06K impressions | 2.00 conversions | $550 cost. Source: supplied Google Ads report | 1–31 Aug 2023. Account details blurred.
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