SEO case study 05 · MDTW
Connecting local visibility and patient inquiries.
Local landing pages, Google Business Profile updates, conversion improvements and relevant outreach for a healthcare website, developing discovery and inquiry paths together.
At a glance
Local + CRO
discovery and inquiry paths developed together
Local relevance
Location pages and locally aligned internal links.
Patient actions
Clearer content, calls to action, and inquiry flow.
Supporting authority
Relevant placements and ongoing profile activity.
Overview
Challenge, strategy and work delivered
The challenge
Limited local visibility, missing location pages, an under-optimized Business Profile, and unclear inquiry paths constrained the site.
Our approach
Combine local landing pages, Google Business Profile updates, conversion improvements, and relevant guest-post outreach.
What we delivered
Created location-based pages, improved internal links and calls to action, maintained profile activity, and supported relevant placements.
Results
What the reports show
The supplied ranking report below is the evidence shown for this engagement.
Note: GSC and GBP totals remain excluded because the narrative conflicts with the supplied screenshots.
Note: Ongoing engagement; the specific service area is not supplied.
Supporting evidence
Original report screenshots
Screenshots are reproduced from the reports supplied for this case study, with their original source, device and date context.
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