PPC case study 06 · Loan & Insurance Advisory
Targeting intent-led consultation inquiries.
Intent-segmented Google Ads Search for a loan and insurance advisory, reported over a short two-week window.
At a glance
Historical Google Ads campaign, 3–16 Dec 2022 (short reporting window)
122
Clicks
1.43K
Impressions
20
Conversions
₹5.93K
Cost
Overview
Objective, approach and funnel emphasis
The challenge
The advisory business reported weak click and conversion response, rising acquisition costs, and poorly qualified traffic.
Campaign approach
Segment Search by intent, clarify consultation CTAs, refine geographic targeting, and review tracked actions.
BOFU emphasis
Move high-intent searches toward a consultation inquiry.
Campaign execution
Intent segmentation
Separate relevant service searches.
Clear next steps
Consultation-focused ad messaging.
Performance review
Use tracked actions to refine keywords.
Results
What the Google Ads reports show
Google Ads report
3–16 Dec 2022
122 clicks | 1.43K impressions | 20.00 conversions | ₹5.93K cost
Source: supplied Google Ads report | 3–16 Dec 2022 | Campaign credit: Raju Gorai
Note: Results reflect tracked conversions over a short window; qualification, consultation completion, and sales are not supplied.
Note: Campaign credit: Raju Gorai | Funnel emphasis: interpretation of the supplied strategy.
Note: Stage tactics are recommendations, not evidence that every supplied campaign used the full funnel.
Supporting evidence
Original Google Ads screenshots
Screenshots are reproduced from the Google Ads reports supplied for this case study, with their original dates and currencies. Account identifiers are blurred. Tap any screenshot to view it full size.
Loan & insurance advisory / Google Ads overview
122 clicks | 1.43K impressions | 20.00 conversions | ₹5.93K cost. Source: supplied Google Ads report | 3–16 Dec 2022. Account details blurred.
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