SEO case study 02 · Harmony Home Loans
Building a local-search foundation.
A location-led local SEO strategy for a home loans business: service and city intent mapping, location-based landing pages and Google Business Profile alignment.
At a glance
Local + service
a location-led page strategy
Location coverage
Dedicated pages for relevant service-area searches.
Clear conversion paths
Stronger calls to action across service pages.
Local profile alignment
Profile optimization focused on discovery and contact.
Overview
Challenge, strategy and work delivered
The challenge
The case study reports 86 ranking keywords at onboarding, limited local visibility, weak internal linking, and few conversion prompts.
Our approach
Map service and city intent, improve on-page structure, and connect priority pages through stronger internal linking.
What we delivered
Built location-based landing pages, refined service-page calls to action, and aligned Google Business Profile activity with local priorities.
Results
What the reports show
Narrative-reported GSC: 154K impressions | 1.19K clicks | 0.8% CTR.
Note: Reporting period and export not supplied.
Note: Onboarding reported as March; the year is not specified.
Supporting evidence
Original report screenshots
Screenshots are reproduced from the reports supplied for this case study, with their original source, device and date context.
Organic rankings: harmonyhomeloans.net
Source: supplied ranking report | US desktop | Snapshot: 15 Sep 2026
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