PPC case study 07 · Food-Industry B2B Campaign
Testing demand across international markets.
Country-segmented Google Ads Search planned for a food supplier seeking B2B inquiries across several markets on a small budget.
Reporting note
What this case study can and cannot show
Reporting note: The supplied portfolio narrative and supporting advertising screenshot could not be reconciled to the same campaign. The supplied screenshot is shown below for reference only, and campaign-specific performance attribution and currency remain unverified.
This page therefore describes the campaign challenge and approach only. No performance metrics are presented as results for this client.
Note: Reporting period stated in the supplied narrative: 18 Mar–6 Apr 2022 (historical Google Ads campaign).
Overview
Objective, approach and funnel emphasis
The challenge
A food supplier wanted B2B inquiries across several countries on a small budget, with limited visibility and broad messaging.
Campaign approach
Separate country targeting, use supplier-intent keyword groups, tailor regional messaging, and test ads and landing pages.
BOFU emphasis
Match supplier searches to a relevant business inquiry.
Campaign execution
Market segmentation
Country-level targeting and scheduling.
B2B search intent
Supplier and wholesale keyword groups.
Testing
Regional messages and landing-page refinement.
Note: Campaign credit: Raju Gorai | Funnel emphasis: interpretation of the supplied strategy. The credit reflects the supplied portfolio and does not resolve the client-attribution question above.
Note: Stage tactics are recommendations, not evidence that every supplied campaign used the full funnel.
Supporting evidence
Original Google Ads screenshot
The screenshot below is reproduced unchanged from the Google Ads report supplied for this case study. Its campaign name differs from this case-study narrative and its attribution to this client is unverified, so its figures are not presented as results for this client. Tap the screenshot to view it full size.
Food-Industry B2B Campaign / Supplied Google Ads overview
Source: supplied Google Ads report | 18 Mar–6 Apr 2022. Reproduced unchanged. Attribution unverified; dollar currency code unspecified.
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