PPC case study 05 · UK Health-Product Seller
Connecting product interest with response.
Product-focused Shopping and intent-led Search for a UK health-product seller, with shopping-cart and phone-call actions tracked separately.
At a glance
Historical Google Ads campaign, 1 Jun 2021–25 May 2022
94.3K
Clicks
5.72%
CTR
4.91K
Shopping-cart events
384
Phone calls
Overview
Objective, approach and funnel emphasis
The challenge
The seller wanted more relevant product traffic, stronger shopping activity, and more direct phone inquiries.
Campaign approach
Combine product-focused Shopping and intent-led Search, refine regional targeting, and improve product and response messaging.
MOFU + BOFU
Support product evaluation and capture shopping or phone actions.
Campaign execution
Product discovery
Shopping and product-led Search activity.
Relevant messaging
Product benefits and clear next steps.
Action tracking
Keep shopping-cart and call events distinct.
Results
What the Google Ads reports show
Google Ads report
1 Jun 2021–25 May 2022
94.3K clicks | 5.72% CTR | 4.91K shopping-cart events | 384 phone calls
Source: supplied Google Ads report | 1 Jun 2021–25 May 2022 | Campaign credit: Raju Gorai
Note: The shopping-cart event is not evidence of completed purchases. No verified revenue or ROAS is supplied.
Note: Campaign credit: Raju Gorai | Funnel emphasis: interpretation of the supplied strategy.
Note: Stage tactics are recommendations, not evidence that every supplied campaign used the full funnel.
Supporting evidence
Original Google Ads screenshots
Screenshots are reproduced from the Google Ads reports supplied for this case study, with their original dates and currencies. Account identifiers are blurred. Tap any screenshot to view it full size.
UK health-product seller / Google Ads overview
94.3K clicks | 5.72% CTR | 4.91K shopping-cart events | 384 phone calls. Source: supplied Google Ads report | 1 Jun 2021–25 May 2022. Account details blurred.
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