PPC case study 04 · CareerNest Institute
Acquiring education inquiries through Search.
Google Ads Search for an education institute competing with larger coaching brands on a limited budget, focused on course-intent inquiries.
At a glance
Historical Google Ads campaign, 6 Apr–27 May 2023
2.1K
Clicks
₹17.30
Average CPC
455
Conversions
₹79.79
Cost per conversion
Overview
Objective, approach and funnel emphasis
The challenge
The institute needed a steadier flow of relevant student inquiries while competing with larger coaching brands on a limited budget.
Campaign approach
Target course-intent searches, refine local reach and scheduling, test ad copy, and exclude irrelevant search terms.
BOFU emphasis
Bring prospective students to a measurable inquiry action.
Campaign execution
Course intent
Specific education and coaching searches.
Campaign controls
Bidding, scheduling, and local targeting.
Ongoing refinement
Search-term reviews and copy tests.
Results
What the Google Ads reports show
Google Ads report
6 Apr–27 May 2023
2.1K clicks | ₹17.30 average CPC | 455.00 conversions | ₹79.79 cost per conversion
Source: supplied Google Ads report | 6 Apr–27 May 2023 | Campaign credit: Raju Gorai
Note: The portfolio labels conversions as leads. Admissions, enrollment quality, and revenue are not verified by these metrics.
Note: Campaign credit: Raju Gorai | Funnel emphasis: interpretation of the supplied strategy.
Note: Stage tactics are recommendations, not evidence that every supplied campaign used the full funnel.
Supporting evidence
Original Google Ads screenshots
Screenshots are reproduced from the Google Ads reports supplied for this case study, with their original dates and currencies. Account identifiers are blurred. Tap any screenshot to view it full size.
CareerNest Institute / Google Ads overview
2.1K clicks | ₹17.30 avg. CPC | 455.00 conversions | ₹79.79 cost/conv. Source: supplied Google Ads report | 6 Apr–27 May 2023.
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