PPC case study 02 · Dr. Akash Mehra
Prioritizing appointment inquiries.
Local Google Ads Search for a clinic that needed more relevant appointment inquiries without increasing its available advertising budget.
At a glance
Historical Google Ads campaign, 14 May 2024–28 Feb 2025
6.24K
Clicks
143
Lead form submissions
391
Phone calls
₹171K
Cost
Overview
Objective, approach and funnel emphasis
The challenge
The clinic needed more relevant appointment inquiries without increasing its available advertising budget.
Campaign approach
Use high-intent local keywords, call and form actions, business-hour scheduling, and negative-keyword reviews.
BOFU emphasis
Capture local demand through a direct call or appointment inquiry.
Campaign execution
Local intent
Service and location-focused Search targeting.
Direct response
Calls and lead forms as separate actions.
Budget discipline
Scheduling and search-term exclusions.
Results
What the Google Ads reports show
Google Ads report
14 May 2024–28 Feb 2025
6.24K clicks | 143 lead form submissions | 391 phone calls | ₹171K cost (₹170,702.65 shown in the screenshot tooltip)
Source: supplied Google Ads report | 14 May 2024–28 Feb 2025 | Campaign credit: Raju Gorai
Note: Forms and calls are separate reported actions, not a deduplicated total of qualified leads or booked appointments.
Note: Campaign credit: Raju Gorai | Funnel emphasis: interpretation of the supplied strategy.
Note: Stage tactics are recommendations, not evidence that every supplied campaign used the full funnel.
Supporting evidence
Original Google Ads screenshots
Screenshots are reproduced from the Google Ads reports supplied for this case study, with their original dates and currencies. Account identifiers are blurred. Tap any screenshot to view it full size.
Dr. Akash Mehra / Google Ads overview
6.24K clicks | 143 lead forms | 391 phone calls | ₹171K cost. Source: supplied Google Ads report | 14 May 2024–28 Feb 2025. Account details blurred.
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