Social media case study 01 · Maison Magnétique
Reels discovery within a full-funnel plan.
Social media work across TOFU, MOFU and BOFU for a coaching and personal-growth brand, with Reels views as the main supplied performance evidence.
At a glance
Account-level, last 90 days (19 Jun–16 Sep; year not displayed)
78,665
Account views
98.6%
Views from non-followers
35,304
Viewers
87.8%
Reels share of views
Overview
Project focus, funnel role and evidence
Project focus
Social media work across TOFU, MOFU and BOFU, as reported by the team. Reels views are the main supplied performance evidence.
Funnel role
TOFU: discovery and views. MOFU: profile exploration and trust. BOFU: inquiry or booking intent; no conversion totals supplied.
Evidence provided
The reports show account-level discovery and two individual Reel snapshots. Keep these separate rather than adding them together.
Profile
Complete supplied profile screenshot
Profile counts reflect the capture, not a before-and-after result.
Source: supplied profile; Maison Magnétique website
Results
What the reports show
TOFU / Account discovery
78,665 views, mostly from non-followers.
78,665 account views | 98.6% views from non-followers | 35,304 viewers | 87.8% Reels share of views
The visible report supports discovery beyond the existing follower base. It does not report qualified inquiries or bookings.
Source: supplied screenshot | Last 90 days: 19 Jun–16 Sep; year not displayed.
TOFU / Reel snapshot
26,100 views on a single Reel.
26,100 Reel views | 99.5% views from non-followers | 58.8% views sourced from Feed | 24.7% views sourced from Reels tab
The Reel reached viewers outside the follower base, with Feed and Reels-tab discovery visible in the report.
Source: supplied screenshot | Individual Reel snapshot; reporting dates not shown.
TOFU / Discovery + MOFU signal
22,699 views and profile activity.
22,699 Reel views | 99.6% views from non-followers | 4 reported profile activity | 72.6% views sourced from Feed
Views provide awareness evidence. The four profile actions are a consideration signal, not verified leads or purchases.
Source: supplied screenshot | Individual Reel snapshot; reporting dates not shown.
Note: Account-level and individual Reel figures have different scopes and are not added together.
Note: No conversion, inquiry or booking totals were supplied.
Supporting evidence
Original report screenshots
Screenshots are reproduced from the reports supplied for this case study, with their original source and date context. Tap any screenshot to view it full size.
Maison Magnétique / Account views
78,665 views | 98.6% non-followers | 35,304 viewers. Source: supplied screenshot | Last 90 days: 19 Jun–16 Sep; year not displayed.
Maison Magnétique / Reel insights
26,100 Reel views | 99.5% non-followers | Feed 58.8%, Reels tab 24.7%. Source: supplied screenshot | Individual Reel; dates not shown.
Maison Magnétique / Reel insights
22,699 Reel views | 99.6% non-followers | profile activity 4 | Feed 72.6%. Source: supplied screenshot | Individual Reel; dates not shown.
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