SEO case study 01 · Pool Management Inc.
Rebuilding a stalled SEO foundation.
A technical and service-led SEO rebuild for a pool management services company: crawl and indexing fixes, intent-mapped keywords and 54+ targeted landing pages.
At a glance
54+
targeted landing pages created
Technical foundation
Crawl, indexing, hierarchy, and on-page alignment.
Service-led structure
Dedicated pages mapped to specific search intent.
Conversion focus
Clear next steps and inquiry-focused page layouts.
Overview
Challenge, strategy and work delivered
The challenge
After nearly four years of prior SEO, the site still had weak service rankings and no scalable page structure.
Our approach
Correct crawl and indexing issues, map keywords to service intent, and strengthen internal links to priority pages.
What we delivered
Created 54+ targeted landing pages with clearer messaging, stronger calls to action, and lower-friction inquiry paths.
Results
What the reports show
Reported GSC: 52.1K impressions | 1,246 clicks | Avg. position 18.2.
Note: Different period; totals require reconciliation.
Note: Delivery volume reported in the case-study document.
Supporting evidence
Original report screenshots
Screenshots are reproduced from the reports supplied for this case study, with their original source, device and date context.
Organic rankings: poolmanagementinc.com
Source: supplied ranking report | US desktop | Snapshot: 15 Sep 2026
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